Part of the Brand


Recipe '20

The idea behind Jouis is the lifestyle of the people from the Blue Zones where they reach an average age of 90 or even 100 and still remain active and vital until the end. A natural diet, a pleasant social environment and staying active are the secret ingredients.


Seniors are not tucked away in a retirement home, sitting on a chair, but are active, physically and mentally strong.

People from these areas supplement their meals with fatty fish (omega-3), nuts (proteins, fiber and healthy fats) and little to no meat and dairy products. The dairy they may use is from a sheep or goat. Jouis helps you with this and is partly inspired by the Blue Zones. Food styling was carried out by Marie-Sophie.