Finley is a refreshing, non-alcoholic and low-calorie drink that is relatively new to an emerging segment. With ambitious goals in mind, a huge restart in the Dutch market was planned for 2019, with the focus on the hospitality industry. Their primary goal was to build brand awareness and eventually become the adult favorite drink in bars and restaurants.
ContaínrAffaìrs is responsible for this concept and the inspiration came from the fashion industry – a veritable master of storytelling – to influence our approach. We saw a splendid opportunity to match Finley with the ‘flow of fashion’ by creating seasonal themes that correspond to the spring/summer and fall/winter seasons – with an emphasis on both a sunny lifestyle outdoors and cozy winters indoors.